North Carolina Beach Shoot

Kim wearing the "Spotted Eagles" Organic Cotton/RPET tee.  Get it.

Kim wearing the "Spotted Eagles" Organic Cotton/RPET tee.  Get it.

Unfortunately, not all of our time is spent underwater with sharks and whales!  Sometimes we take the camera out of the housing for a few snaps on terra firma.  In fact, our first shoot for the brand was in our backyard of Wilmington, North Carolina, only a few feet away from where Dawson's Creek was filmed during our childhood days in the 90's.  And so, being a North Carolina brand with North Carolina nostalgia, we decided to take our latest shoot back to where we spent summers, spring breaks and our initiation shoot for a little fun with a childhood friend, Michael, and his leading lady, the lovely Kim.  

Michael in the "Lionfish" Organic Cotton/RPET tee.  Get it.

Michael in the "Lionfish" Organic Cotton/RPET tee.  Get it.

WA Manta Eco Wrap.  Get it.

WA Manta Eco Wrap.  Get it.

"Tiger Snaps" Light Zip Hoodie and the "Kick The Single Use Plastics Habit" Kanteen.  Get the hoodie. Get the kanteen.

"Tiger Snaps" Light Zip Hoodie and the "Kick The Single Use Plastics Habit" Kanteen.  Get the hoodie. Get the kanteen.

"Food Chain" Sun Hoodie.  Grab it.

"Food Chain" Sun Hoodie.  Grab it.

"Aquarium" crew tee.  Grab it.

"Aquarium" crew tee.  Grab it.

"Tonic" Organic Cotton/RPET Hoodie.  Grab it in Men's.  Get it in Women's.

"Tonic" Organic Cotton/RPET Hoodie.  Grab it in Men's.  Get it in Women's.

"Sharknado" Organic Cotton/RPET Hoodie.  Get it in Men's and Women's.

"Sharknado" Organic Cotton/RPET Hoodie.  Get it in Men's and Women's.

"Tiger Snaps" Hooded Therma Rash Guard.  Get it.

"Tiger Snaps" Hooded Therma Rash Guard.  Get it.

#PlasticFreeSeas Instagram Campaign

Photo by @hayleyjocarr of @lizparkinson1 wearing the "Plastic Wave" tee.

Photo by @hayleyjocarr of @lizparkinson1 wearing the "Plastic Wave" tee.

#PlasticFreeSeas

We are teaming up with Prawno Ambassador, PADI Ambassador, freediver and stunt woman, Liz Parkinson of Stuart Cove's in the Bahamas, in an Instagram campaign to promote #PlasticFreeSeas (March 15-17).  Getting involved is easy.  All you have to do is post a pic of how you are cutting down on plastics or advocating for ocean preservation, and make sure to do the following:

Tag @prawnoapparel @stuartcovesdivebahamas and Hashtag #PlasticFreeSeas

We will pick a few winners to be announced March 18th.  Prizes include our sweet "Kick The Single Use Plastic Habit" Kanteens and our "Plastic Wave" recycled/organic tees (in men and women).

Why Cutting Back On Plastics Is So Important

In this day and age, most of us are fairly aware of the impact that plastics have on our oceans. From ingestion of bottles, plastic bags and micro plastics to ghost nets that trap turtles, dolphins and sharks, to giant gyres of plastic swirling around in different oceans, the impact on wildlife is devastating.

And so, as ocean advocates, we must all try to do our part to cut down on our plastic consumption.  Even if you're not directly throwing your trash into the ocean, you might still be contributing to the problem through micro plastics in your beauty products, contribution to landfills, and trash carried by wind and other means.  So why not become more mindful of how we consume plastic firsthand?

The folks at Treehugger.com have some great ideas, including the obvious of using a kanteen (like our Kick The Single Use Plastic Habit Kanteens) or using cloth grocery bags (like our eco totes).  How is it that so many countries like Rwanda, Bangladesh, Morocco and Eritrea have totally banned and phased out plastic bags, yet developed countries like the US have yet to get on board?  It seems like all of the money lost for lobbying plastic companies pales in comparison to the longterm economic benefits that will come from having a cleaner environment.

Finally, it's clear that cutting back on plastics, a commodity that often seems unavoidable in our daily lives, requires a truly conscious effort.  But it is our duty as stewards of the planet to promote a grassroots effort to encourage our peers to join us in such a daunting yet important task.  So thank you, and please continue to encourage others to cut back whenever and wherever they can.

Stay tuned for more #PlasticFreeSeas campaigns from our awesome Prawno Ambassadors!

Product Of The Week: Manta Cloud Slouchy Sweater

This week's featured product is our popular Manta Cloud slouchy sweater!  We love this sweater because it is super comfy, and consists of recycled and organic materials.  It's perfect for sunny spring days and to ward off those post-dive chills.  Grab one before they're gone!

Sale price: $30.00 (regular price: $42.00).

Get it: http://bit.ly/2mG7FV7

Offer ends March 21st.

Dolphin Awareness Month

Prawno Ambassador, Shell Eisenberg, with spinner dolphins off Kona.

Prawno Ambassador, Shell Eisenberg, with spinner dolphins off Kona.

Dolphins are often thought of as cute, cuddly cartoon-like animals. Yet these incredibly agile, clever and social animals are way more than what you see at Sea World. Living in pods, which can number up to several hundred individuals, these savvy hunters work together using echolocation and congregative techniques to find and trap their prey.  They are extremely playful, and enjoy towing leaves around as they swim and surf amongst the wake of a speeding boat.  These emotional creatures have been known to solve puzzles, protect humans and even recognize their own reflection!

Though our fascination with dolphins has been fostered by movies and visits to theme parks, there is nothing quite like a non-fabricated encounter in the wild.  And while we think of whales and perhaps sharks of being at risk of fishing by humans, dolphins are also threatened by our daily activities.  Pollution, plastics, net entanglement and rising sea temperatures pose real threats to entire populations of species.  In an effort to become more self-aware about our individual impact, let's take a moment this month to think about some of the ways we can help minimize our effect on dolphins and their fellow sea creatures.

  1. Consider your seafood choices and how things are caught.  Have a look at www.seafoodwatch.org to learn more about what you're eating.
  2. Stay away from animal theme parks to avoid supporting the holding of animals in captivity.
  3. Cut down on your plastic consumption, and follow the age old saying of Reduce, Reuse, Recycle.
  4. Rethink using fertilizers and other harmful chemicals that could run into the water supply.
  5. Use your vote to empower legislators who advocate for marine protection, and let them know it's important to you.
  6. Consume less in general: walk, turn off the lights, don't leave your car running in the driveway...the list goes on!

(Thanks for reading!  To show our appreciation, take 15% off our "Dolphin Shell" design in men's and women's styles with promo code DOLPHINLOVE).

Spring Design Drop

It's that time of year when the air is fresh and everyone is chipper (sorry to the folks on the flip side of the equator, but fall is awesome too)!  Spring is almost here, and with it comes fresh Prawno designs: "Spotted Eagles", "Aquarium", and "Sharknado" (yes, Sharknado).  Our next batch of designs celebrates the diversity of the reef life found in the Caribbean (hence the CAR found hidden in two of the designs).  

So check out our newest creations, and because we love you, we're sneaking in this little 10% off code (SPRINGDESIGNS) as a thank you for reading (use at checkout, good until March 1). 

"Sharknado"

"Sharknado" Royal Men's Crew.  Available here.

"Sharknado" Royal Men's Crew.  Available here.

Sharknado (yes we are intentionally riffing off the hilariously silly movie), is inspired by the aggregations of sharks in the Caribbean.  It is also a design we created to honor work done towards shark research and documentation, by dedicated folks such as our ambassadors, Jillian Morris Brake and Duncan Brake of Sharks4Kids and OceanicAllastars.  The design consists of hammerheads and nurse sharks snapped in the Caribbean.  

Available in men's and women's styles.

"Aquarium"

"Aquarium" Men's Organic/Recycled Crew Tee.  Available here.

"Aquarium" Men's Organic/Recycled Crew Tee.  Available here.

Our "Aquarium" design features beautiful reef fish from all over the Caribbean, particularly The Cayman Islands.  Hogfish, Nassau Grouper and Queen Angelfish are among some of the main characters.  If you've ever been diving or snorkeling on a healthy reef, then you understand the joy of a busy fish highway.

Available in Men's and Women's styles.

"Spotted Eagles"

"Spotted Eagles" in our popular loop blouse.  Available here.

"Spotted Eagles" in our popular loop blouse.  Available here.

Soaring eagle rays are perhaps as majestic a sight as watching eagles fly on land.  With wings filled with white spots, these elegant creatures are found all over the world.  Our design was inspired by encounters in the Caribbean where we witnessed their grace by taking a bird's eye view of their wingspan.

Available in Men's and Women's.

Don't forget about both light and fleece hoodies!

Don't forget about both light and fleece hoodies!

Behind the Shot - Marine Debris, Antarctica and Inspiring Friendships

By Lia Barrett

Photo by Delphine Aurès of Jacque Comery wearing the "Plastic Wave" tee that she inspired. Available in men's and women's sizes.

Photo by Delphine Aurès of Jacque Comery wearing the "Plastic Wave" tee that she inspired. Available in men's and women's sizes.

This might be a bit gushy, but it is my hope that everyone has a friend like my good friend and Prawno Ambassador, Jacque Comery.  

Hear me out.  Jacque is pretty much a renaissance woman.  Now, I don't just throw that term around lightly, for I truly feel that to be a renaissance anything, you really have to be extra extraordinary. The title is often deemed quite pretentious if tossed around too lightly.  But, alas, pretentious she is not and extraordinary she is indeed.

Environmental engineer, scuba diving instructor, technical diver, freediver, boat captain, dingy driver, ski/snowboard person, birder, former station leader of Macquarie Island's Antarctic base, conservationist, activist, not to mention all of the other crazy, quirky certifications and skills that she has acquired merely from being a go getter and all around curious person. This woman has a thirst for life that most would aspire to have in ten lifetimes, and an enthusiasm that makes even seasickness look extremely enjoyable.

Jacque's yearly ambitions include things like buying a sailboat in Brisbane, sailing it to Patagonia, working in Antarctica for six months, joining expeditions on manmade rafts made out of plastic bottles and crossing shark-infested waters (not the flimsy sharks), and swimming with orcas in freezing cold water.  Meanwhile, I'm sitting at home unable to stop stewing over my political newsfeed, let alone even think about crossing an ocean on a vessel made of plastic.

But when you are feeling low about your contribution to the world as a positive force, and feel like you're more of a pest than a mutual benefactor, she's the type of friend with whom you just need to go on a stroll with. For example, during a typical afternoon venture down at the beach with Jacque, she will peruse the shoreline in search of new sea creatures that she can identify, will pick up varying bits of marine debris to add to her collection (and her art pieces she is currently constructing), and she will gladly talk about sea birds, ocean patterns and her potential adventures for hours as you stroll.  Or, she'll simply listen to your current life struggles and offer uplifting advice without imposing her world view upon your experiences.  In short, a few hours with Jacque is a whirlwind of inspiration, beautiful chaos and a bit of gentle pressure to be a better steward of the world's environment and of your own life.

And so when she sent me this image of her on a beach somewhere in the Sub-Antarctic (she is in New Zealand's Sub-Antarctic region at the moment), it simply made me smile.  Wrapped up in one image is an awesome human being who is wearing a shirt that I designed (but that she inspired), which consists of marine debris she collected in Antarctica, holding freshly collected marine debris (from long line fishing), hanging out with her penguin friends in one of the most remote parts of the world.  

In the times that we live in, when I'm trolling some racist that I've found on a facebook thread, having a friend like Jacque is a great reminder that we live once, that we have one world to explore, and that surrounding yourself with positivity and inspiration will only make you want to be a better human being.  Oh, and that you should pick up trash when you see it!

A Whirlwind Journey To Patagonia

By Ashleigh Baird, Photos by Sebastian Lira & Ashleigh Baird

Ashleigh taking a moment to hydrate from her Prawno Kanteen while taking in a spectacular view.

Ashleigh taking a moment to hydrate from her Prawno Kanteen while taking in a spectacular view.

Prawno Ambassador, Ashleigh Baird, recently packed her bags with warm gear, her Prawno kanteen and camera, and set off for a remote trek with freediver, Sebastian Lira, around some of Chile's Patagonia.  The journey was filled with breathtaking vistas, physically challenging days and a newfound connection to nature outside of the ocean.

Ashleigh using her trusty trekking poles in her "Cleaning Station Flowy Blouse".  

Ashleigh using her trusty trekking poles in her "Cleaning Station Flowy Blouse".  

From Ashleigh:

Having never before ventured to South America, trekking the Torres del Paine National Park certainly was an amazing introduction to this vast and delightfully varied continent. The park's landscape is dominated by the Paine massif - an eastern spur of the Andes that rises 2,850 m above the Patagonian steppe.

On our first day (of what ultimately became a reverse-W circuit), we headed out on the Mirador las Torres trail, a 9-hour hike that would take us up to the base of Las Torres. The 8km trail has an elevation change of over 750 m which meant we were finding ourselves in different landscapes hour by hour (not to mention with some worn out knees!).

This eye-popping variety wasn't relegated solely to Las Torres. Amazing views can be found throughout the park--anything from glacier-fed lakes, mountain passes, rushing waterfalls and evergreen forests. The changing landscape truly makes you feel like you are walking through a smorgasbord of climates.

And looking back at this incredible trip, there are a few experiences that really stand out. So if you ever find yourself making your way down to Las Torres, here are a few things I learned along my journey:

 

·     Pictures do not do the landscapes justice, but bring your best camera anyway!

·    The weather can be about as predictable as a bipolar grizzly bear so pack appropriately.

·     Trekking poles are LIFE if you have weak knees.

·     You might just walk away from the experience addicted to sleeping outside.

Sebastian Lira loving his native Chile in his lightweight zip hoodie.

Sebastian Lira loving his native Chile in his lightweight zip hoodie.

Ashleigh peeling off the heavy coat, and sporting her "Cleaning Station Recycled Organic Hoodie."

Ashleigh peeling off the heavy coat, and sporting her "Cleaning Station Recycled Organic Hoodie."

Ashleigh basking in the warm sun in her WA Manta Tee.

Ashleigh basking in the warm sun in her WA Manta Tee.

Sebastian in his "Tiger Snaps Lightweight Zip".

Sebastian in his "Tiger Snaps Lightweight Zip".

Ashleigh in her recycled plastic bottle "Plastic Wave" tee.

Ashleigh in her recycled plastic bottle "Plastic Wave" tee.

Ashleigh in her Prawno Hat.

Ashleigh in her Prawno Hat.

Introducing Our Newest Ambassador: Mehgan Heaney-Grier

Prawno is excited to welcome another extremely talented athlete, biologist, conservationist and tv personality, Mehgan Heaney-Grier, to our Ambassador Team!  Mehgan has been inspiring and influencing folks for years as a US national freediving record holder and original member of the Women's Diving Hall of Fame.  You might have also seen Mehgan on television and in movies where she has stunted for some of Hollywood's leading ladies, and has trekked around impenetrable jungles and murky water in search of ancient treasure.  To read more about Mehgan, check out her bio below.  You can also catch her current show, Treasure Quest: Snake Island, at 10/9C on Discovery.

Photo by Kefski Photo

Photo by Kefski Photo

Mehgan's Bio

Mehgan Heaney-Grier is a life-long adventurer whose drive and passion for the ocean helped her establish the first U.S. freedive record for both men and women in the constant weight category in 1996, with a dive to 155 feet on a single breath of air. Less than one year later she bettered that record with a dive to 165 feet.

Mehgan is an accomplished athlete, stunt diver, television personality, and marine conservationist. She’s also a mom, an original inductee into the Women Diver’s Hall of Fame, and a strong female figure and a positive role model for young women around the world. She has been featured in publications worldwide such as Life, People, and Outside Magazine, and has starred in and appeared on hundreds of television shows.

Hollywood films such as Pirates of the Caribbean and Into the Blue have utilized Mehgan’s underwater expertise to perform difficult underwater stunts for leading ladies such as Keira Knightly, Jessica Alba, and Olivia Wilde. In 2015 Mehgan was hired onto an elite team of explorers for the Discovery Channel series, Treasure Quest, working as Divemaster and Anthropologist in search of lost Incan gold in the waters of South America.

Through mentoring and her work with a variety of nonprofit organizations, Mehgan is dedicated to doing what she can to be "part of the solution” when it comes to raising awareness about issues such as the critical health and future of the world’s oceans.

www.MehganHeaneyGrier.com

Follow Mehgan on Facebook / Instagram / Twitter @mehganheaneygrier

Prawno Holiday Gift Guide

It's that most wonderful time of year again when we get to give (and, ahem, receive) gifts to/from friends and loved ones.  So for all of you unimaginative, lost procrastinators out there, don't worry, we've got you covered!

For The Dude Without A Hobby

Even those individuals who seem to work for pleasure need to clothe themselves.  It's simple law in many parts (and of many parts).  So why not gift this money maker with the gift of comfort: triblend tees.  They're good in bed, in the evenings and even in those rare times when he leaves the suit and tie in the closet.  Made to make you feel like you're wearing fluffy clouds.  Comes in designs for the more conservative and for those who want to let a little freak leak out.

For The Lady Who Lounges

Let's face it, comfy clothes are in.  Screw the high heels and the cleavage. We want to feel like we don't give a shit on the inside while outwardly looking cute as all get out.  So what do you give the lady who functions a little higher than she fashions?  Why flowy stuff made out of organic cotton and luscious bamboo, of course!  If it's good enough to make the panda bears' coats nice and slick, well then it is good enough to make your lady look lovely. (Colors limited to "natural" choices because, you know, it's organic-y and what not, and mint does not flow in nature all that naturally).

For The Flowy Not Showy Type

Some like it tight, some like it flowy.  If the gal you have your eye on would rather have some breeze flow through the trees and/or prefers to keep the muffin tops tucked in the bread drawer, then we've got some great picks for you!

For The Eco Minded In The Family

So yes, it is a fact that more than half of our products are made from organic cotton, recycled plastic bottles and bamboo, however we're talking about messaging here, folks.  So for the protester, the reef champion and the loudspeaker educator, consider the "Plastic Wave" tee (made from organic cotton/recycled plastic bottles), which reminds us to curb our single use plastics, many of which end up in the oceans.  Alternatively, we have the "Olive Ridley" tee of which portions of proceeds go towards The Olive Ridley Project.

For That Friend Who Makes You Turn Your Heat On In Summer

Okay, so it's easy to make fun of your friends who seem to have ice blocks for feet, but perhaps they are just making excuses to be able to lounge in warm, comfy clothes as much as possible. So for the icicle in the family, the recycled plastic bottle/organic cotton fleece hoodies are the ticket to present giving success.  These seemingly indestructible garments seem to last forever, which is a good thing, considering your loved one might never take it off!

For The Lightweights Of The Family

Not everyone needs the coziness of a fleece hoodie.  So for cooler evenings, breezy dive boats and layering, the lightweight zips and pullovers are a nice solution to ward off the slight chill brought on by even tropical climates.  

For The Sun-A-Phobe

rash.jpg

There are those who want nothing but strings covering their bodies when they greet the sun, and there are others who dress for a brisk fall day when facing the closest star to our planet.  It is perhaps the latter who are the smart ones for obvious reasons, but the bundler doesn't always get the looks.  Unless he or she is wearing a sweet, eye-grabbing sun shirt or rash guard that is! With UPFs ranging from 30-50+, your Sun-A-Phobe will put function and fashion to good, protective use.  Also perfect for that snorkeler, kayaker, SUPer, surfer, kiter and sand castle builder in the fam!

For The Survivors And Supporters In The Bunch

Just about everyone has been touched in some way by cancer.  Whether directly or through a friend or family member, it is an undeniably present force in our lives.  In celebration of survivors and in support of those waging the big fight, we have teamed up with Dive Into the Pink to raise funds and awareness for the disease.  Learn more about DITP's efforts to use scuba diving as a morale booster and way to raise funds for the cause, and support this wonderful nonprofit with our limited edition "Dive Into the Pink Loop Blouse."  http://www.diveintothepink.org/

For That Camel Of A Coworker Who Loves Her Bottled Water

Photo by Ashleigh Baird

Photo by Ashleigh Baird

Many of us are trying to be more conscious of what we consume and how we consume it. Starting with simple things like carpooling and recycling, and lately, moving onto grander ideas such as reusable shopping bags and cutting back on our plastic bottle use through using kanteens and reusable water bottles.  Despite resistance by many old fogies and climate change deniers, it is a new time, and it is no longer cool to waste.  So drop a kind hint in the form of a present to that guy sitting in the next cubicle who keeps a slab of bottled water under his desk.  You'll be saving him time, money, harmful chemicals from plastic, as well as growing embarrassment.  Because let's face it, some folks just haven't caught on yet.

For The Water Babies In The Family

If you know a little human whose legs have recently sprouted from rolls to baguettes, and who loves to shovel sand and wade in the shallow end, then our new jumpsuit rash guards and toddler rash guards are the  perfect gift.  As it is important to keep the sun away from such fresh, delicate skin, and reapplying sunscreen might slip the mind of busy parents (plus it's not great for the environment), these rash guards are a great solution for protecting such a fair and tender organ.

For The Niece And Nephew Who Are Too Cool For School

As wildlife and travel shows are becoming more and more popular,  kids' interests in nature is soaring.  And so, back in the day when wearing a dolphin shirt might have gotten you booed back to Disney World, today, kids are wearing sharks, turtles and other animals with knowledgeable pride.  So get your kid environmentally hip with one of our sweet designs that even high schoolers will envy.

For The Bro Of The Bunch

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What wild haired bro doesn't need another cap to add to his or her collection?  With colors to fit the West Coast surfer flare and the more subdued, "natural" tones to roll with the East Coast vibe, you're sure to find a color combo to flow with just about any combination of chi you're shopping for.

For The Shopper Who Is In Totes Need Of Ditching The Plastic Grocery Bags

tote.jpg

Along with plastic bottles, we've seen way too many plastic bags floating in the ocean.  So for the absent minded sibling and the double bagging boyfriend, give the gift of the tote.  They are great not only for groceries, but for work, school, as a carryon on the airplane, and as a bag for toys and other weekend wares.  

To see more of a range of options, just go to our website!  www.prawnoapparel.com

Prawno Sun Shirts and Rash Guards are Here!

As we become increasingly aware of the effects that sunscreen has on reefs, and even more aware about the risks of cancers caused by UV rays, we are continuously searching for ways to enjoy our time outdoors while being safe for our own health, as well as that of the environment.  As it turns out, covering up is way cooler than bearing all, as our skin will also thank us later in life.  

"Hammer Tracks Rash Guard"

"Hammer Tracks Rash Guard"

So what to do?  Rash guards are perfect for long snorkels and layering, but wearing a wet rash guard all day is uncomfortable, and often unsanitary.  Alternatively, many long sleeve options are oppressive as they are made from materials that simply do not breathe.  So in following the lead of fishermen who spend oodles of time in the open, hot sun, why don't we all cover up a bit more with comfortable, moisture wicking, breathable sun shirts?  

"Tiger Snaps" Sun Shirt available in men's and women's sizes

"Tiger Snaps" Sun Shirt available in men's and women's sizes

Our new versions of sun shirts range from UPF 30+ - UPF 50+, and offer a light, breathable solution while still being "cool."  Our mesh back option offers a vent for those who desire a bit of air circulation (also a popular feature in many outdoor and fishing shirts).  We even have a sun shirt for youth!

Mesh back vent sun shirt

Mesh back vent sun shirt

So next time you're heading out for a sun-filled adventure, consider covering up with a sun shirt!  Even if it isn't with one of our options, we encourage you to use rash guards and other sun shirts as an alternative to sunscreen when entering the oceans.  

 

The Ice Queen and Her Snap Happy Sister

As we round out our Ambassador Family, which yes, we are aware is mostly female, we top off our crew with sisters Johanna Nordblad and Elina Manninen.  Both women are highly creative and take their talents underwater and even under ice!  Johanna, with her trusty monofin, glides seamlessly through the water on one breath, and holds a world record under ice.  Elina is a professional photographer, and often collaborates with Johanna to create beautiful images both underwater and on land.

You might recognize one of their latest projects, "Johanna" (below), which is a gorgeous short film shot in the lakes near their home in Finland by Director, Ian Derry.  If you want to learn more about holding your breath under ice and diving for a few minutes, check out the behind the scenes footage to see just how harsh these conditions really are. And to think that both ladies spend their free time voluntarily hanging out in -14 degree water is, well, nothing short of mind blowing!

The film, "Johanna"

The behind the scenes footage of the making of "Johanna."

Photo by Daan Verhoeven. 

Photo by Daan Verhoeven. 

To learn more about Johanna, Elina and our other ambassadors, check out our Ambassador Page: http://bit.ly/1HgOesP

Welcoming New Ambassadors, Jillian Morris Brake and Duncan Brake to the Prawno Family

We feel pretty lucky to be sharing the news that we have just welcomed shark conservationist and photographer, Jillian Morris Brake, founder of Sharks4kids and Emmy nominated cinematographer, Duncan Brake, to the Prawno Ambassador Team!  Both Jillian and Duncan have demonstrated for years their commitment and passion to ocean conservation by teaching children about the importance of sharks and filling television sets with inspiring underwater imagery.  The pair live on Bimini where they spend a lot of time with some of the Bahamas' most lovable sharks.  To learn more about Jillian and Duncan, check out their bios below.

Jillian Morris Brake

Jillian Morris is a shark conservationist, award winning photographer, videographer and marine biologist. She was born and raised in Maine and after graduating with a degree in Behavioral Biology from The University of New England, she began traveling the world to work with sharks. Jillian worked as a research assistant and shark dive guide in the Florida Keys, The Bahamas and Australia before moving to California to teach underwater photo and video. Combining her science background with her passion for photography, Jillian joined the conservation media group OceanicAllstars. As Executive Director, Jillian has filmed for the BBC, National Geographic, Discovery Channel, Animal Planet and many other networks.

In 2012 she founded Sharks4Kids, Inc., a nonprofit focused on creating the next generation of shark advocates through education, outreach and adventure. Through this program Jillian is working to share shark education and conservation with students across the world. She also published her first children’s book called Norman the Nurse Shark in June 2016. She is currently based on the island of South Bimini with her husband Duncan Brake and adopted pit bull Lusca.

Follow Jillian on Instagram: @BiminiSharkGirl @SharkEducation Follow Jillian on Twitter: @BiminiSharkGirl @OceanicAllstars @Sharks4kids 

Duncan Brake

Duncan Brake is an Emmy nominated cinematographer who has traveled, photographed and filmed, extensively throughout the world. From fighting bull elephant seals on the Antarctic Island of South Georgia to four meter tiger sharks in the crystal blue waters off Grand Bahama, Duncan has filmed some epic action. After graduating in Marine Biology from Stirling University in Scotland, Duncan braved the elements of the South Atlantic for 3 years working from the Falkland Islands down to Antarctica as a marine biologist and freelance cameraman. Duncan then defrosted by venturing up to work as the Media Operations manager and assistant lab manager for the world renowned Bimini Biological Field Station where he gained thousands of hours of experience in the water working with, photographing and filming sharks in their natural habitats.

After spending over two and a half years at the Shark Lab, Duncan started working full time as a freelance camera operator and has shot for The BBC, CBBC, Discovery, National Geographic, Animal Planet, Discovery Canada, ITV and many more. He is the founder of conservation media company OceanicAllstars and the media director for Sharks4Kids. He currently lives on the island of South Bimini with is wife Jillian and their adopted island pit bull Lusca. 

Follow Duncan on Instagram: @Duncan_Brake

 

Dive Into the Pink & the Olive Ridley Project

One of our favorite parts of running our small business is that we can give back to organizations doing wonderful work for people and the oceans.  Two of our favorite nonprofits are Dive Into the Pink and The Olive Ridley Project. 

Dive Into the Pink 

Dive Into the Pink encourages scuba diving as a way to support the fight against breast cancer.  Founded by breast cancer survivor, Allison Vitsky Sallmon, a veteran diver and talented photographer, DITP runs dive charters and auctions from which 100% of proceeds benefit cancer research.  A portion of proceeds from the sale of our limited edition DITP shirt will be donated to the effort. 

The limited edition "Dive Into the Pink" Loop Blouse.  Get it here.

The limited edition "Dive Into the Pink" Loop Blouse.  Get it here.

The Olive Ridley Project

The Olive Ridley Project's mission is to reduce ghost gear (abandoned or discarded fishing gear) that is found in the Indian Ocean.  Such debris can be detrimental to marine life, especially to vulnerable animals like olive ridley turtles.  Like with Dive Into the Pink, we've specially crafted a design comprised of olive ridley turtles, ghosts nets and other marine debris to in order to spread awareness about the need to maintain clean oceans. This limited edition tee is made from Recycled Polyester made from Plastic Bottles and Organic Cotton.

The Olive Ridley tee.  In men and women's sizes.

The Olive Ridley tee.  In men and women's sizes.

Kick the Single Use Plastic Habit in 8 Steps!

Our new "Kick the Single use Plastic Habit" kanteens!  Tips by Prawno Ambassador, Adam Skolnick, author of One Breath.

Our new "Kick the Single use Plastic Habit" kanteens!  Tips by Prawno Ambassador, Adam Skolnick, author of One Breath.

It is no secret that one of the quickest ways to cut down on our individual plastic consumption, is by carrying a reusable bottle around with us.  Sure, you make an initial investment into a kanteen or another sort of bottle, however the cost savings is ridiculous.  Not to mention the savings on your health and the environment.  Not only will you help to cut back on resources that go into making plastic bottles (it's not just the end product that causes issues), but you will likely drink more water and save yourself from exposure to toxic chemicals found in plastic.

Plus, if you purchase an insulated kanteen (like our's), contents will stay cold for about 24 hours and warm for at least 6!  (Uh, think about the savings on coffee!)

So what are you waiting for?  Grab a kanteen, give a kanteen, and promote the ditching of bottled water!  (For yes, people are judging you and your plastic water bottle just like they're judging your plastic grocery bag choice).

Get a Prawno Kanteen here and use promo code NOPLASTIC to get $5.00 off your bottle!

Good Reasons to Ditch the Plastic Bottle

(Source: Ban the Bottle)

  • Making bottles to meet America’s demand for bottled water uses more than 17 million barrels of oil annually, enough to fuel 1.3 million cars for a year1. And that’s not even including the oil used for transportation.
  • The energy we waste using bottled water would be enough to power 190,000 homes2.
  • Last year, the average American used 167 disposable water bottles, but only recycled 38.3
  • Americans used about 50 billion plastic water bottles last year. However, the U.S.’s recycling rate for plastic is only 23 percent, which means 38 billion water bottles – more than $1 billion worth of plastic – are wasted each year3.
  • The recommended eight glasses of water a day, at U.S. tap rates equals about $.49 per year; that same amount of bottled water is about $1,400.
  • Antimony, which is found in PET plastic bottles, in small doses can cause dizziness and depression; in larger doses it can cause nausea, vomiting and death.

Many people drink bottled water because they believe it to be of a higher quality, cleaner and better-tasting, but that’s not necessarily true.

  • In the United States, 24 percent of bottled water sold is either Pepsi’s Aquafina (13 percent of the market) or Coke’s Dasani (11 percent of the market). Both brands are bottled, purified municipal water3.
  • If you don’t like the taste of your tap water, try a filtered water pitcher.
  • Dr. Gina Solomon, a senior scientist at the Natural Resources Defense Council, an environmental advocacy group, told The New York Times that “there is no reason to believe that bottled water is safer than tap water.”7
  • In the U.S., public water is regulated by the Environmental Protection Agency (EPA), which requires multiple daily tests for bacteria and makes results available to the public. The Food and Drug Administration, which regulates bottled water, only requires weekly testing and does not share its findings with the EPA or the public7.

Plastic Wave - Make Single Use Plastics a Wave of the Past

As divers and ocean lovers, we can't ignore the impact humans have on the ocean.  Whether it's a common sighting of the strange "bag fish" or the multi-foot layer of garbage that seems to loom over some of the best macro sites in Indonesia, our hand just cannot be overlooked.  

So what can we do?  For starters, we can all commit to upping our efforts to decrease our individual single plastic use.  From straws to bottles to bags, we can all find small ways to use less.  

As a clothing company, we know our impact is not perfect, which is why we encourage you to find ways to recycle your old clothing.  Did you know that clothes sitting in landfills contribute greatly to greenhouse gas emissions?  By recycling your old clothing or donating it, you are mitigating some of the burden on the environment.

And so in order to bring this issue to the forefront of our own conservation concerns, we have just released a new design called "Plastic Wave."  It is made out of 50% organic cotton and 50% recycled polyester made from plastic bottles.  Our hope is to remind divers, ocean lovers and everyday citizens of the world that we all must do our part to curb this massive problem we are all contributing to.

Fall 2016 Design Drop

Hawaii-Centric

If you look through our design history, you'll notice a bread crumb trail of places we have visited.  Bahamas, Philippines and Palau are just a few notable spots that inspired several of our favorite designs.  And so, after spending five weeks on the Big Island of Hawaii, our latest designs show clear inspiration from that beautiful island.  Pilot whales, akule, spinner dolphins and tiger sharks are among some of the stand out subjects.  Also present is Prawno Ambassador Shell Eisenberg, who is featured in the aptly named "Dolphin Shell" design.  

Whether you've been waiting for the latest round of designs to be released, or you're new to the brand, we hope you'll enjoy the little explanations about where our designs come from and the significance of each story within.

Pilot Seat

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Off the coast of the Big Island of Hawaii, there are resident pods of pilot whales that roam the vast, deep waters.  We were lucky to get in with several of these beautiful and intelligent animals watching them pass by and duck down to the abyss.  If you've ever been swimming in the open ocean, then you've probably noticed how the light rays curve and act as a textured backdrop (our version is more squiggly).  Finally, we were really taken with the large akule (big eyed scad) schools, and found any excuse to include them in our designs.

A large bull pilot whale with smaller whales in the background.  Photo by Lia Barrett.

A large bull pilot whale with smaller whales in the background.  Photo by Lia Barrett.

Dolphin Shell

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Featuring Hawaii's famed spinner dolphins and schooling akule, "Dolphin Shell" symbolizes Earth's interconnectedness.  The design conjures predator and prey, and ultimately at the top of the food chain, there are we humans.  (Also notable is that the akule will actually encircle prey, including humans, in this defensive position).

Though she is arguably a very low impact human (vego, freediver, etc.) at the center of the design is Prawno Ambassador and 2x US freediving record holder, Shell Eisenberg.  

Shell Eisenberg amongst a school of akule.

Shell Eisenberg amongst a school of akule.

Tiger Snaps

Unisex Light Zip Hoodie

Unisex Light Zip Hoodie

"Tiger Snaps" consists of tiger sharks shot off of Kona, along with akule (clearly, we love them).  To celebrate our roots in underwater photography, we have Byron Kay of Kona Honu Divers featured with his camera.

Byron Kay and a large tiger shark.

Byron Kay and a large tiger shark.

Cleaning Station

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Cleaning Station is named for those lovely areas of the ocean where mantas frequent to rid themselves of parasites.  Tis a most awesome form of mutualism between the cleaning fish and the mantas.  The Big Island is famous for its manta ray night dive.

A great manta ray.

A great manta ray.

Plastic Wave

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

It's no secret that plastics are creating a massive problem for our planet.  Not only does it take hundreds of years to break down, it's filling our landfills and our oceans, causing hazardous problems for animals, plants and humans. Single use plastics are extremely wasteful, yet in many cases, can be avoided or mitigated.  Just by doing simple things like carrying a reusable water bottle around, saying no to straws, and avoiding plastic utensils, we can start being kinder to the earth.

"Make single use plastics a wave of the future."  

Thanks for reading!  Take 20% off your next order with promo code: TURTLEPOWER

Fall in Finland - Guest Blogger & Photographer, Elina Manninen

By Prawno Ambassador/Guest Blogger Elina Mainninen

"For Prawno Apparel - one of our favorite brands. Regards from Finland, from our island, our beautiful sea. Shot with Johanna - the "Ice Queen," Kerttu - the traveller and outdoor model and Keiran - the lifeguard from Bondi Australia."  - Elina

Elina is a professional photographer based in Finland.  She and her sister, Johanna, have done a few shoots for us, and are the latest addition to our ambassador family.  Johanna is a world record holding freediver (under ice), and is the subject of the beautiful short film, "Johanna."

Together, the sister duo creates stunning images in the lakes of their native Finland, both when the water has frozen over, as well as when it turns a summery green.  To see more of Elina's work, check out her website and blog at www.elinamanninen.com.  To learn more about Johanna, visit her website: www.johannanordblad.com.

"Turtle Power" Long Sleeve Flowy Blouse.  Get it: http://bit.ly/2dftZ44

"Turtle Power" Long Sleeve Flowy Blouse.  Get it: http://bit.ly/2dftZ44

"Lionfish" Crew available in men's, women's and youth: http://bit.ly/1Riuqrh

"Lionfish" Crew available in men's, women's and youth: http://bit.ly/1Riuqrh

"Threshers" Loop Blouse available in men's and women's styles: http://bit.ly/2d7qW1t

"Threshers" Loop Blouse available in men's and women's styles: http://bit.ly/2d7qW1t

Thanks for reading!  Enjoy 15% off your next order with promo code: TIGERSHARKS1016

Rash Guard Revolution

Okay, so rash guards are not new, but they are for Prawno!  One of the biggest reasons they've become so popular in recent years is because we've all become more sun aware.  Roasting like a lobster is no longer fashionable, and taking care of your skin for the betterment of skin aging and cancer awareness is on everyone's mind.  But did you know that several of the sunscreens we use contain chemicals that are thought to be contributing to the demise of some of our oceans' reefs?  Can't catch a break here, right?  One solution is to check your sunscreen labels for the presence of oxybenzone (http://n.pr/2c8R1vj), but another idea is simply to cover up!  

And so, because we are clearly in the business of covering up, we have just released our initial range of rash guards.  And until midnight EST on Sunday, September 18th, you can take 15% off your order with promo code: HAMMER TRACKS!

* UPF 50+ sun protection, fast drying and breathable, durable compression fit, Made in the US

Ways to Cut Down on Plastic While on the Road

Let's face it; traveling can be a bit of a puzzle.  Where am I going to eat?  Where am I going to sleep?  Did I pack enough underwear?  And while it is at times difficult to navigate changes in your schedule, it is even more difficult to keep up with good habits whether it's eating healthily, exercising, or even recycling.  Because we've had some experience with these somewhat pesky issues (and have ourselves been lazy with maintaining good habits on occasion), we've come up with some things you can do while on the road to maintain an earth-friendly lifestyle.

1) Bring your own refillable shampoos and conditioners (leave the irresistible small, travel souvenirs where they are).  Worried about space?  No problem, keep your bottles small.

2) Leave the bar of soap where it is and bring your own.  Remember in the 80’s when your mom would send you to camp with a bar of soap in a soap dish with a lid?  Yeah, think about how much soap and wrappers we waste in hotel rooms.  What’s wrong with a dispenser in the bathroom? 

3) Bring your own steel coffee mug to breakfast/on the airplane, and stay away from the Styrofoam, straws and plastic utensils.  (Seriously?  The waste is ridiculous).

4) Always carry a reusable water bottle with you (can use an insulated bottle that doubles for hot and cold beverages).  It’s better for your health and will save you money.

5) Dedicate a couple of reusable grocery bags to your dirties and your shoes.  Leave the plastic laundry bag in the closet.

6) Leave comments for hotels encouraging them to install those soap dispensers in rooms and to curve their plastic use in the breakfast room.

7) Make sure your hotel recycles. Ask them, and if they say no, let them know it's a deal breaker.

8) Reuse your towels (who really needs a new towel every single day?  Do you really need a separate towel for your hair and your body?)

9) Walk the city – you’ll see more and get that exercise you’re putting off.  

Thanks for reading!  Take $20 off your next purchase of $100 or more with promo code: PRAWNOBLOG