Fall 2016 Design Drop

Hawaii-Centric

If you look through our design history, you'll notice a bread crumb trail of places we have visited.  Bahamas, Philippines and Palau are just a few notable spots that inspired several of our favorite designs.  And so, after spending five weeks on the Big Island of Hawaii, our latest designs show clear inspiration from that beautiful island.  Pilot whales, akule, spinner dolphins and tiger sharks are among some of the stand out subjects.  Also present is Prawno Ambassador Shell Eisenberg, who is featured in the aptly named "Dolphin Shell" design.  

Whether you've been waiting for the latest round of designs to be released, or you're new to the brand, we hope you'll enjoy the little explanations about where our designs come from and the significance of each story within.

Pilot Seat

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Off the coast of the Big Island of Hawaii, there are resident pods of pilot whales that roam the vast, deep waters.  We were lucky to get in with several of these beautiful and intelligent animals watching them pass by and duck down to the abyss.  If you've ever been swimming in the open ocean, then you've probably noticed how the light rays curve and act as a textured backdrop (our version is more squiggly).  Finally, we were really taken with the large akule (big eyed scad) schools, and found any excuse to include them in our designs.

A large bull pilot whale with smaller whales in the background.  Photo by Lia Barrett.

A large bull pilot whale with smaller whales in the background.  Photo by Lia Barrett.

Dolphin Shell

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Featuring Hawaii's famed spinner dolphins and schooling akule, "Dolphin Shell" symbolizes Earth's interconnectedness.  The design conjures predator and prey, and ultimately at the top of the food chain, there are we humans.  (Also notable is that the akule will actually encircle prey, including humans, in this defensive position).

Though she is arguably a very low impact human (vego, freediver, etc.) at the center of the design is Prawno Ambassador and 2x US freediving record holder, Shell Eisenberg.  

Shell Eisenberg amongst a school of akule.

Shell Eisenberg amongst a school of akule.

Tiger Snaps

Unisex Light Zip Hoodie

Unisex Light Zip Hoodie

"Tiger Snaps" consists of tiger sharks shot off of Kona, along with akule (clearly, we love them).  To celebrate our roots in underwater photography, we have Byron Kay of Kona Honu Divers featured with his camera.

Byron Kay and a large tiger shark.

Byron Kay and a large tiger shark.

Cleaning Station

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Cleaning Station is named for those lovely areas of the ocean where mantas frequent to rid themselves of parasites.  Tis a most awesome form of mutualism between the cleaning fish and the mantas.  The Big Island is famous for its manta ray night dive.

A great manta ray.

A great manta ray.

Plastic Wave

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

Made from Organic Cotton and RPET (Recycled Polyester made from plastic bottles).

It's no secret that plastics are creating a massive problem for our planet.  Not only does it take hundreds of years to break down, it's filling our landfills and our oceans, causing hazardous problems for animals, plants and humans. Single use plastics are extremely wasteful, yet in many cases, can be avoided or mitigated.  Just by doing simple things like carrying a reusable water bottle around, saying no to straws, and avoiding plastic utensils, we can start being kinder to the earth.

"Make single use plastics a wave of the future."  

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